Hard wired into our preferences is that we like one strong form of lighting, this should not be directly overhead but to one side (In theatre the term key light) above …Top left preferences. In a study of art through the ages in over 200 pictures 75% of them displayed...
Your eyes absorb information by rapidly moving from point to point scanning the environment for information these rapid movements can be large or small and upto 4 or 5 per second and are known as Saccades. (actually an old French word for the “flick of a sail”)...
It was an exciting time I recall doing projects for Philips in the early / mid 2000’s…news and the early paper of Wout Van Brommel & GJ Van den Beld ‘s seminal discovery of a 3rd photoceptor in the eye had everybody wondering how “blue” light could be understood...
As we walked on two legs we developed a preference for a “Wet Savanna” environment… is this still an influence to the landscapes we want to create on our parks, gardens and even the lit street environment as we seek to “de clutter” the Urban environment and look for...
One of my favourite chapters I wrote for ERCO (ummm almost 20 years ago now) when we set up their version of a learning Academy was explaining how the human eye works in connection to the brain and orders the things we see. Thus knowing what the eye is drawn to first,...
Neuro Marketing / or Neuroscience has become more mainstream in the last decade as published studies give it more credence to the point any large multi-million pound physical build will attempt to put science behind the design decision, thus predict a persons...